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Meghan Newberry Photography

Project Owner

brand strategy  ∙  web design  ∙  logo creation

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My Role

I was the owner and creator of this project. The asks of this project included creating a website, new social strategy, and branding guide that was in line with the Meghan Newberry Photography brand. I also designed the logo, gift certificates, and other deliverables throughout the project.

Strategy

The assets for Meghan Newberry Photography were outdated and not inline with Meghan's personal style and brand. Meghan Newberry Photography is "Photography for all of All of Life's Authentic Moments" and takes on more of a unique approach to photography, which should be reflected in the website, social media assets, and logo.

 

The new assets took on a minimalistic look while incorporating unique aspects. The new logo feels professional, yet unique with the heptagon shape. The colors for Meghan Newberry Photography reflected the minimal and clean look as well. The branding guide collected all of the assets in one place. The new social strategy also focused on engaging current followers while encouraging new clients to consider Meghan Newberry Photography for their next shoot.

Results & What I Learned

I created a new website, logo, branding guide, and marketing materials for Meghan Newberry Photography with a client that is overjoyed with the results.

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I learned about web design and how to ensure the users are taken into consideration rather than just focusing on the design. I also learned about logo design and color theory. I also learned how to create deliverables for clients based on their needs and take feedback to ensure the final product is to their liking, available below.

It is not easy to translate someone's vision into a reality, let alone trust someone else in that role. However, Abby did just that. She made my dreams come true! Over the summer, Abby and I connected to discuss a re-launch of my photography website and brand. During our initial meeting, I knew Abby was the individual I wanted to partner with on this important project. Throughout the process, Abby has blown me away. She is creative, detail-oriented, thoughtful, and quick. Her ability to turnaround a request is impressive. We successfully launched the website and brand refresh, along with updates to both social media accounts this past weekend. I could not have done it without her. Abby will be my "go-to" for all things web/social media in the future. In fact, I cannot wait until we can partner again!

Meghan Newberry, Client

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