Marketing Strategist, TrailBlaze Creative

May 2024 – Present​

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• Support brand and content strategies for major client accounts by translating business challenges into creative opportunities

• Shepherd the planning and execution of promotional activities, email newsletters, social media posts, rebranding campaigns, and special events from conception to completion

• Nurture direct client relationships by fostering trust and collaboration through high attention to detail and communication skills

• Create processes to ensure department efficiency and project coordination with internal project management tools

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Cultural Strategist & Connections Manager, VML

February 2022 – February 2024

Clients: Clients: Ford Motor Company, Pearson+, Dell Technologies, Microsoft, Newell Brands, Sam's Club, and Signature Brands​

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• Key accomplishments include winning two Bronze Effies for the Pearson+ strategy, creating viral posts that received the highest engagement of the year for Dell Technologies, and winning “Rookie of the Year”

• Spearheaded content and engagement strategies for clients' social portfolios, leveraging community and cultural insights from social listening and audience-first research to inform strategic decisions

• Strategically informed agency and client decisions by providing comprehensive analyses of competitors' social activities, successful campaigns across various industries, platform updates, and emerging internet trends through weekly presentations and reports

• Oversaw community management strategies for global and North American teams, ensuring alignment with monthly social content calendars and overseeing daily community interactions to maintain brand consistency

• Developed content strategies for quick-turnaround deliverables, aligning with client preferences and brand guidelines to maintain consistent and impactful messaging across platforms

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Marketing Assistant, Big Barker

October 2016 – April 2018; June 2020 – January 2022

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• Results include growing Twitter following by 72%, more than doubling the amount of website traffic received from Pinterest over the first 12 months, and increased daily views from 200 to 3,000 views on YouTube in a month​

• Developed, executed, and tracked the performance of multi-channel strategies to support D2C initiatives on Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, and YouTube

• Authored weekly blog content, incorporating SEO best practices across all digital platforms to maximize visibility and engagement

• Developed and led the 'Before and After' case study video series, creating a streamlined process for sourcing customer experiences and showcasing impactful stories to drive campaign success

• Completed special projects as assigned including product shoots, social media refreshes, and reporting for social media initiatives

• Supported customer service initiatives on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube to improve user experience

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Marketing & Production Intern, The Brava Podcast™

March – September 2020

 

• Actively engaged in brainstorming sessions for brand strategy, podcast interviewees, and social media

• Created the #BravaCityGuide to support women-owned businesses during the COVID-19 pandemic through community outreach and press releases​

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Marketing Analytics Intern, CSC

June – August 2019

 

• Completed in-depth competitive analysis and keyword research to identify new marketing opportunities for CSC with SEMRush and Google Analytics

• Assisted in the creation of marketing materials including white papers, webinars, training materials, paid advertisements, emails, and a social media repository

• Proposed campaign for CSC’s Entity Management solution which included creating a deck for the presentation, updating out-of-date white papers, webinars, email campaigns, and social media posts for LinkedIn